THE AUSTRALIAN WINE INDUSTRY

Australia is the world’s largest island continent and has an amazing diversity of regions and wine styles that are influenced by climates ranging from cold to cool to warm.

Across this huge continent, soil types vary from deep black volcanic loams to sandy soils over gravel and rich red clays over limestone, providing the foundation for wines of stunning diversity. The geographic richness of the country together with Australian winemakers’ relentless quest for innovation has fostered a diversity of winemaking techniques and styles.

There’s no mystery to the international success of Australian wines: it has been driven by consumers’ palates and the determination to put quality and flavour first.

The Australian wine industry has become one of largest exporters and is threatening the traditional major wine producing nations in their key export markets. Australia is best known for its "larger-than-life" shiraz wines from the Barossa Valley. But it also produces world-class chardonnay, enigmatic Hunter Valley Semillon, stunning riesling from the Clare Valley and Bordeaux blend whites from Margaret River.

Australia is the epitome of New World winemaking and marketing. It has focused on the consumer and has demistified labelling of wine. More recently, the focus on volume and unrestrained growth has cost the Australian industry some of its premium image with brands like Yellowtail, Little Penguin, Black Opal making large inroads, especially in the USA.

In spite of this, there are a large number of boutique premium winemakers who regularly gain very high ratings and prices for their wines.

Lost Wolf is a small family vineyard located in heart of the Barossa Valley. Their shiraz is big and bold, say no more. In contrast, SpearGully Shiraz is an elegant, cooler-climate expression of this variety, more in keeping with the Rhone Valley in France.

For more information, go to www.wineaustralia.com.au

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